El Precio Correcto
The Right Price: how to charge what you are worth without scaring clients away (and stop giving your work away).
$9.99USD$15
Professional marketing agency
profits.
Working hard but earning little? We help entrepreneurs and SMBs charge what their work is really worth, with strategy, numbers and perceived value, without scaring clients away.
- 10+ years of experience
- Focused on SMBs
- Marketing + sales
Profits+ Profitability
PriceWith confidence
ClientsBetter, not more
The real problem
Many entrepreneurs and SMB owners live the same thing. It isn't a lack of effort: it's a lack of pricing strategy.
The problem isn't always selling more. Sometimes you're charging wrong.
You sell, but your profit is still low.
You're afraid to raise your prices because you think you'll lose clients.
You copy your competitors' prices without knowing if they're profitable.
You give discounts too quickly.
You work extremely hard, but the money doesn't show up in your account.
What we do
The transformation
From this…
- You don't know how much to charge.
- You're afraid of losing clients.
- You give discounts to close deals.
- Your competitors set the price.
- You sell, but you don't earn enough.
…to this
- You know how much you need to charge.
- You explain your price with confidence.
- You defend your value.
- You have clear packages and strategies.
- You increase your profits.
Our method
Every marketing decision rests on the one before it. That's how we work with every client, and how our ebooks are written.
01
Value
We understand what makes you different and what your client really gains. Your work has value: first it has to be made visible.
02
Strategy
We define who you sell to, how you position yourself and which message converts. Decisions based on numbers, not intuition.
03
Price
We calculate your real price (costs + margin + profitability) and turn it into packages and options your client understands.
04
Growth
We raise your average ticket, measure results and adjust. Growing isn't selling more: it's selling better.
10+
Years helping entrepreneurs and companies
4
Pillars: value, strategy, price and growth
7
Days to apply your action plan
100%
Focused on real businesses and SMBs
Our ebooks
Pricing, branding and profits: each ebook includes tools ready to apply today.
Aprende del Branding
Learn Branding: how to stand out from the competition and build a brand people remember, even without an advertising budget.
$9.99USD$15
Los 5 Caminos para Incrementar tus Utilidades
The 5 Paths to Increase Your Profits: the practical formula profitable businesses use to grow without spending on ads.
$9.99USD$15
Complete bundle
Get all 3 for $25
El Precio Correcto + Aprende del Branding + Los 5 Caminos. Save $20 USD.
Who is it for?
You're an entrepreneur
You own an SMB
You sell products
You sell services
You lead a sales team
You don't need to be a finance expert. You only need to know your business numbers.
Created by
Luis Enrique Rodríguez Pérez
Marketing and business strategist
More than 10 years helping entrepreneurs and companies grow their sales, improve their profitability and build stronger brands.
10+ years of experience
Focused on SMBs
Marketing + sales applied to real businesses
We answer your questions
Three practical guides for businesses and SMBs: El Precio Correcto, Aprende del Branding and Los 5 Caminos para Incrementar tus Utilidades.
Take the next step
Start today with our ebooks, or let's talk about the marketing strategy your business needs.
Choose your ebook · $9.99 USD each
El Precio Correcto(save $5 USD) Aprende del Branding(save $5 USD) Los 5 caminos en ventas(save $5 USD) Get all 3 for $25 (save $20)
Instant access · Secure Payment
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