Ebook for businesses and SMBs
Learn to give your product its full value with the right price, and charge what your work is really worth without scaring clients away.
- Practical, direct guide
- Real examples
- Apply it today
Regular price $15.00
$9.99USD
One-time payment · Ebook + tools + action plan
I want the right price- Instant download
- Secure Payment
$5
USD
The real problem
Many entrepreneurs and SMB owners live the same thing. It isn't a lack of effort: it's a lack of pricing strategy.
The problem isn't always selling more. Sometimes you're charging wrong.
You sell, but your profit is still low.
You're afraid to raise your prices because you think you'll lose clients.
You copy your competitors' prices without knowing if they're profitable.
You give discounts too quickly.
You work extremely hard, but the money doesn't show up in your account.
What you'll learn
A practical guide to start making decisions with numbers, strategy and perceived value.
How to calculate your real price
Costs + margin + profitability.
How to increase perceived value
So price isn't the only argument.
How to create packages and price options
Basic · Professional · Premium.
How to raise your average ticket
Upselling, cross-selling and pricing strategies.
How to answer “it’s too expensive”
Without giving discounts away.
You're not buying just a PDF.
You're getting a practical system.
- Complete ebook
- Practical exercises
- Calculation formulas
- Analysis templates
- Product and service examples
- Action plan
Tools ready to apply to your business.
Everything you get
Besides the complete ebook, you get the tools to apply it the same day.
Pricing analysis template
Cost, fixed expenses, margin and suggested price for each product or service on a single sheet.
Packages and promotions template
Build your Basic, Professional and Premium tiers with their price and margin.
Checklist to set your price
Costs, margin, competition, perceived value, packages, strategy and periodic review.
Practical exercises with real examples
Real price, margin, break-even point, packages, discount scenarios and strategy.
Real product and service examples
Cases with cost, margin and price: from physical products to consulting and social media management.
7-day action plan
A day-by-day route to go from reading to action.
The transformation
From this…
- You don't know how much to charge.
- You're afraid of losing clients.
- You give discounts to close deals.
- Your competitors set the price.
- You sell, but you don't earn enough.
…to this
- You know how much you need to charge.
- You explain your price with confidence.
- You defend your value.
- You have clear packages and strategies.
- You increase your profits.
Who is it for?
You don't need to be a finance expert. You only need to know your business numbers.
Created by
Luis Enrique Rodríguez Pérez
Marketing and business strategist
More than 10 years helping entrepreneurs and companies grow their sales, improve their profitability and build stronger brands.
This is your moment to decide
- 1
Secure purchase
Pay online securely by credit or debit card and the other payment methods available in your country.
- 2
Get your access
As soon as your payment is approved we email you a download code. With it you download the ebook, personalized in your name, up to 3 times within 10 days.
- 3
Apply it today
Follow the 7-day action plan and start applying El Precio Correcto to your business.
Regular price $15.00
$9.99USD
One-time payment · Ebook + tools + action plan
I want the right price- Instant download
- Secure Payment
- Set prices with confidence
- Attract better clients
- Increase your profits
- Value your work
Complete bundle
Get all 3 for $25
El Precio Correcto + Aprende del Branding + Los 5 Caminos. Save $20 USD.
We answer your questions
All our ebooks, templates and tools are written in Spanish.